Hong Kong-based Phoenix Satellite Television Holdings Ltd will receive an unspecified level of financial support from Bank of China Ltd to boost the development of China's cultural industry, Xinhua news agency reported on Sunday.

On the opposing side, there are those who cite Kuwait in the sixties, seventies and a substantial part of the eighties when its leadership in development, business, foreign aid and cultural production afforded it a soft power influence many times its counterparts.

Unlike Augustan Rome, the Song Dynasty that inspired Qingming Shanghe Tu exerted a different kind of power.... Its entrepreneurs and scholars invented technologies still in use today, technologies that enabled widespread education, encouraged trade and travel, inspired artistic excellence and not only tolerated but encouraged diversity and openness.

One aspect is culture, a powerful, but as-yet poorly deployed tool in the exercise of China's soft power and public diplomacy... This is important because as the Chinese learn how to use these tools better, they will more effectively compete in the contest for hearts and minds. It's also critical if this country is ever to move from merely "Made in China" to its long elusive goal of "Created in China."

The institutional efforts that have been made so far to integrate African nations politically and economically have so far failed to materialize any formal strength and lack any enforcement mechanism to uphold their rules... in the future, the regional economy would be organized on both voluntary (soft power) and coercive (Nigeria’s UN military commitments and South Africa’s financial prowess) bases.

There’s also a strong likelihood that Chinese interest in Africa’s infrastructure will wane in time. This is because China is not in Africa out of magnanimity, but rather to extract resources and boost its soft-power reach. Once those are secured, there will be less reason to invest in infrastructure.

Great Britain is a very different place from Cool Britannia. Coolness might have been the single most impressive human quality, according to the guitar-wielding Tony Blair and his baby-boomer cohorts, but the Conservative-dominated government of today prefers an adjective of stiffer stuff.

Ma’s push to reposition Taiwan on the international stage as a peacemaker... “We are trying to deliver on this goal by utilizing our soft power assets in a variety of fields spanning humanitarian aid and cultural exchanges, and as a creator of business opportunities and high-tech devices.”