Many Indian analysts accept their country is unlikely to make good the economic and developmental gulf that separates the two regional rivals, but say that India's "soft power" and "cultural influence" is an advantage.

“The cultural dynamism, the monetary stability, the process of social inclusion — all of that makes Brazilian culture a very valid pathway for the exercise of soft power, a way to make our society better known and better understood by others,” said Celso Lafer, a former foreign minister who is also an author and a member of the Brazilian Academy of Letters.

Japan is known to use cherry trees as a gesture of goodwill, and in Washington DC, one beneficiary of Tokyo's flower power diplomacy, the blossom season is an annual party highlight. But in Taiwan, it is more than that.

In the latest triumph of Japanese soft power in its former colony, tens of thousands of Taiwanese have taken up planting cherry trees to revel in their colourful bloom for a few precious moments each spring - just like in Japan.

For those wanting to use soft power in foreign policy, social media offer intriguing ways to deliver messages to publics that may have been inaccessible in the past. International organizations such as NATO continue to assess ways that they can enhance their missions by relying at least in part on soft power...

APDS Blogger: Molly Krasnodebska

Throughout the last decade, no message was promoted stronger in the European Union than the idea of a new Europe, which has overcome its past of war and totalitarianism, and has emerged as a normative power standing for international cooperation, democracy, and human rights.

And yet when it comes to the recent events in Ukraine, discussed below, European soft power appears rather meager.