Political, economic, social and cultural factors have increasingly become a part of the safety equation. These parameters, named ‘soft power,’ have been added to the ‘military power,’ leading to the concept ‘smart power,'

The United Nations Educational, Scientific and Cultural Organization, or UNESCO, was established over six decades ago to be the public diplomacy organization of the West, countering the influences and false promises of Communism.

...At every opportunity, we talk about the need to address the problem of corruption. It is a dialogue we carry out at the highest level of this government and we recognize there is a problem. But I think we are deploying resources to assist the government of Nigeria to address this problem and it is part of our public diplomacy message.

razil and Turkey are two nations that espouse soft power as a means of winning influence on the global stage. Both countries seek friendly relations with their neighbors, even when neighbors behave badly on the international scene.

What Dr Okonjo-Iweala's candidacy has brought to the fore is that the country still needs to invest in soft-power-enhancing structures in Africa - or 'playing Big Brother' so that it can leverage the goodwill of other African countries in moments like this to enhance its objectives. National interest is much more than immediate economic gratification.

This government has no feeling for 'soft power,' " Kinsman says, "because it still has little feeling for the world landscape except from the standpoint of Canadian business interests.

The Ministry of Science, Industry and Technology and the Foreign Ministry have introduced a new field in diplomacy called “science diplomacy,” in which Turkey will be assigning “science attachés” to technologically developed countries.

The US State Department and the UK Foreign & Commonwealth Office (FCO) are perhaps the most engaged Western governments when it comes to social media. Following them is Sweden and Australia....Does it make sense in this new area called Digital Diplomacy? Very much so and public diplomacy is nothing new. It’s been going on for hundreds of years.