What Dr Okonjo-Iweala's candidacy has brought to the fore is that the country still needs to invest in soft-power-enhancing structures in Africa - or 'playing Big Brother' so that it can leverage the goodwill of other African countries in moments like this to enhance its objectives. National interest is much more than immediate economic gratification.

This government has no feeling for 'soft power,' " Kinsman says, "because it still has little feeling for the world landscape except from the standpoint of Canadian business interests.

The Ministry of Science, Industry and Technology and the Foreign Ministry have introduced a new field in diplomacy called “science diplomacy,” in which Turkey will be assigning “science attachés” to technologically developed countries.

The US State Department and the UK Foreign & Commonwealth Office (FCO) are perhaps the most engaged Western governments when it comes to social media. Following them is Sweden and Australia....Does it make sense in this new area called Digital Diplomacy? Very much so and public diplomacy is nothing new. It’s been going on for hundreds of years.

The Obama Administration stresses shared commonalities—diversity of populations, cultural vibrancy, innovative societies, and presumably similar political values. The Administration has placed strong emphasis on a potpourri of low-cost soft power initiatives, dialogues, and partnerships. It proposes to support these initiatives.

On Monday 2 April 2012, the UN will implement Resolution 65/39 which places 'happiness' officially on the global agenda....This is a major triumph for Bhutan's soft power. Forty years ago, the King of this nation established Gross National Happiness (GNH) as an alternative to Gross National Product (GNP)

This has been the study tour of follow up questions, so why not writing a follow up post? After hypothesizing about the role that governmental action might have played in the Korean creative brand, why not comment on what we learnt about their future plans?