As a senior researcher at the London-based Foreign Policy Centre from 2005 to 2007 I was involved in early exploratory discussions at the Foreign Office on the promotional or "public diplomacy" opportunities offered by the London 2012 Olympics.

I am often told that Syria is not Libya and that any intervention would lead to a disproportionate death of civilians, making such an intervention unacceptable and unjustifiable. I would argue that the morality justifying the need for intervention in Syria is indisputable.

The February issue of PDiN Monitor focuses on The Future of Public Diplomacy and will introduce a new structure for CPD's regular analysis of public diplomacy in the news. Beginning this month, CPD will graph overall trends in public diplomacy news aggregated daily in PDiN.

I am often told that Syria is not Libya and that any intervention would lead to a disproportionate death of civilians, making such an intervention unacceptable and unjustifiable. I would argue that the morality justifying the need for intervention in Syria is indisputable. First and foremost, innocent life is in danger and in need of protection. The Syrian Government has initiated an operation of large scale and systematic violation of human rights, with the UN stating that what the Syrian Government is doing amounts to crimes against humanity.

Swedes are being described as "handsome, hi-tech and healthy" in a global soft-power survey that ranks Sweden among the world's most influential nations....Sweden's new soft-power push is a plan to become Europe's leading gastronomic nation and double the nation's food export by 2020, according to the Monocle survey.

...Should America's hard power and divide-and-rule approach triumph, Africa may descend into one large theatre of war with many actors, chapters and a tragic ending. Should China's soft power and win-win economic approach triumph, this may end up becoming a truly African Century.

In order for soft power to be effective, however, you need a foundation of trust between countries. This can be a problem with traditional forms of cultural diplomacy, which are often perceived as being merely vehicles for sweetening the appeal of government policy. If a country is perceived to be overly self-interested as it deploys soft power, its efforts will fall flat.