Nation branding is an increasingly important and influential field of theory and practice which attempts to measure a country's reputation and provide guidance on a country's image management around the world.

Foreign assistance creates long lasting partnerships with countries and foreign publics—partnerships that benefit the national security of the United States. By helping to educate, empower, employ, and befriend people in other countries, we decrease instability...

The 21st century is often hailed as China's century...Enhancing public diplomacy and pursuing a more considerate foreign policy in the region can improve American perceptions on China and result in significant long-term returns that better ensure the prosperity of both nations.

India's soft power in Afghanistan is omnipresent. Bollywood films, film stars, TV serials and cricket players are a national obsession...New Delhi's role in providing humanitarian support... has also helped build the groundswell of goodwill.

The cost of losing Europe would be equally devastating for Ukraine. The path of reforms would likely stall. Ukrainian industry would lose access to the world’s richest and biggest market. Likewise, Ukraine’s citizens would lose the European dream.

t the convention another hot topic that was discussed was the diffusion of South Korean culture throughout Asia...and the growing popularity of Korean entertainment and culture. Korean dramas and pop music have grown quite popular among the youth in the region and abroad.

A new era of caution, particularly toward a model that once looked like the wave of the future. Some experts say branch campuses - where a U.S. university "plants a flag," operates its own campus and awards degrees in its own name - are falling from favor.

Our diplomatic resources will need to be expanded and strengthened. More diplomats, more training, and more synergy with resources outside the government will be needed. Diplomacy will need to include diverse interests. Public diplomacy will be an integral component of diplomacy.