Now, as senior Republican on a key appropriations panel for foreign operations, Graham is trying to stave off funding cuts for a softer kind of power exercised by diplomats, civilian training corps and U.S. contractors who help other governments battle AIDS, modernize schools, instruct police, clean water wells and enhance their armed forces.

“In a world where soft power is so important, the United States is counterproductively compromising its position in a forum that really matters,” said Ronald Koven, who monitors Unesco for the World Press Freedom Committee, an American nongovernmental organization.

Evidently, China has cultivated a delicate foreign policy toward the Southeast Asian region over the years. It initially followed soft-power diplomacy by providing economic aid to various infrastructure projects and opening its domestic market for Southeast Asian manufactured products without antagonizing the region politically.

[The EU] allows for members to deal with major cross-border issues such as migration and criminality and trade more effectively... It is a prime example of "soft power"; it has brought peace and stability.

A Chinese navy hospital ship called the Peace Ark sailed on Friday into Havana Bay in Cuba, reflecting good relations between the communist allies and China's expanding global presence.

A Chinese navy hospital ship...sailed on Friday into Havana Bay in Cuba, reflecting good relations between the communist allies...Military experts and China watchers say the ship is one of the ways in which the Asian giant is increasing its use of "soft power" to burnish its image...

But even Romney, a leading contender, has a chink or two in his foreign policy armor...He pledged to make full use of soft power -- diplomacy and leadership within alliances and organizations like the United Nations.

Bollywood is an industry that employs many, and is an important source of India's soft power. It is the government's responsi-bility to ensure that Bollywood is not put out of business by rampaging Hollywood moguls keen to capture the Indian market.