soft power
Dozens of doctors and nurses fanned out from a Chinese navy hospital ship to treat poor Jamaicans as part of a global humanitarian mission to portray China’s rapidly growing military as a responsible power. The aim of the operation...is to soften the image of China’s 2.3 million-member military and boost its ties with other nations’ armed forces.
Hosting the 2014 FIFA World Cup was supposed to provide an unalloyed boon to Brazil’s global image. Yet tournament preparations have highlighted many structural weaknesses in Latin America’s largest country, and predictions that the World Cup will deliver enormous economic benefits should be treated with skepticism.
In a first of its kind, al-Shabaab militants took journalists to witness al-Qaida's battle for Somali hearts and minds. It was the first time the group had spoken publicly in Somalia and the first time it had distributed aid. With thousands of destitute people facing an uncertain future, the camps are fertile ground for recruitment by radicals.
...the outcome [Palestine's admittance to UNESCO] has obliged Washington, under U.S. law, to cut its $80 million annual financial contribution to Unesco, weakening an important vehicle of U.S. "soft power" influence through the projects supporting U.S. goals in Iraq, Afghanistan and elsewhere.
Monday's vote to admit Palestine as a full member of Unesco, the U.N. cultural arm, was a sharp reminder of just how limited Washington's influence -- hard, soft and smart -- has become in respect of the Middle East's most intractable conflict.
The success of India's first Formula One Grand Prix stands in striking contrast to last year's Commonwealth Games fiasco...the Buddh International Circuit won high praise from race-car drivers and international media alike...India's ability to attract such international praise exemplifies its growing soft power.
America's objections to the Palestinian move ring hollow across much of the world, and especially the strategically vital Middle East region. Its withholding of UN payments in response is nothing short of a combination of the absurd and the vindictive. As former Senator Tim Wirth has pointed out this will be sapping to America's soft power capacity.