To build itself into a cultural power, China faces the urgent task of safeguarding its "cultural security", strengthening its soft power and boosting the international influence of its culture.

Perhaps it arrived too early for Turkey, which was following a soft power strategy of "zero problems with neighbors", accompanied by a restless army of exporters. Visa restrictions were lifted, trade boomed, and millions of tourists including the citizens of Iran and Syria poured into Turkey to see the places where popular Turkish TV series were shot.

Aljazeera, the government-funded satellite TV channel, has also stirred opinion in many of the Arab revolutions of the past year, especially Egypt, extending the tiny peninsula’s “soft power” across the region.

DOHA --- On November 1, the Al Jazeera Network celebrated its 15th birthday with splendor – a party for about a thousand people attended by the Emir of Qatar, the young Yemeni woman who recently won the Nobel Peace Prize, and the mothers of Arab Spring martyrs Khaled Said and Mohammed Bouazizi. The celebration was well deserved; the channel that began broadcasting six hours a day in 1996 has become one of the world’s most important media companies.

Canada will be able to "punch above its weight" at the G20 summit as a result of the country's reputation as a strong performer during the recession, say some observers.

China is expanding its presence on U.S. campuses, seeking to promote its culture and history and meet a growing global demand to learn its language.

Dozens of doctors and nurses fanned out from a Chinese navy hospital ship to treat poor Jamaicans as part of a global humanitarian mission to portray China’s rapidly growing military as a responsible power. The aim of the operation...is to soften the image of China’s 2.3 million-member military and boost its ties with other nations’ armed forces.

Hosting the 2014 FIFA World Cup was supposed to provide an unalloyed boon to Brazil’s global image. Yet tournament preparations have highlighted many structural weaknesses in Latin America’s largest country, and predictions that the World Cup will deliver enormous economic benefits should be treated with skepticism.