This thumb-shaped spit of sand on the Persian Gulf has emerged as the most dynamic Arab country... Its clout is a lesson in what can be gained with some of the world’s largest gas reserves, the region’s most influential news network in Al Jazeera, an array of contacts, and policy-making in an absolute monarchy vested in the hands of one man, its emir, Sheik Hamad bin Khalifa al-Thani.

Culture, as an underlying force that shapes global public diplomacy, remains curiously unexplored. Most focus on the positive, visible side of culture. As a soft power resource, culture is often viewed as a product for export that can help improve a country’s image. In cultural diplomacy, culture is a vehicle for bringing people together.

The progressive utilization of this kind of soft power...will be a fast track pass to engage with masses of young people all over the world based upon what they are truly interested in.Governmental cultural diplomacy can sometimes come off as forced or out-of-touch, but K-pop is an authentic reflection and spectacle of youth culture that is impressively close to the pulse of the "global cool."

Welcome to the opening entry of Culture Posts, an interactive blog for exploring the cultural underbelly of public diplomacy. Over the next two years, I hope that you will join me, collecting and discussing your insights on the hidden, and often times not so hidden, aspects of culture in public diplomacy.

EU embassies all over the world, reflecting the soft power of the EU, which, despite the ongoing euro crisis, is still very much building up the EU brand as a global superpower. The idea of a separate foreign policy for any of the 27 member states has now been made almost completely irrelevant in the context of a common, tightly coordinated EU position.

In the Lisbon Summit (2010), NATO decided to use Soft Power (the term which belongs to Joseph Samuel Nye – Harvard University Professor) for stabilisation of the Western Balkan Countries in the new millenium because it is not only cheaper and effective, but also this strategy brings long-range stability to the region and provides prosperity and more democratic rights to these nations.

Many Europeans realize that their futures are being increasingly dictated by Germany and France...There is grumbling across the continent and an anti-German tone to street protests in Greece..."This crisis is profoundly transforming European integration"

At the same time, no fundamental changes have occurred in the sources of the United States’s power and influence, such as the economy, science and technology, military strength, international political influence, and cultural soft power.