Indian Prime Minister Manmohan Singh has in recent days sought to use soft power to focus the attention of South Asian countries on the importance of stabilizing he region. At the recent SAARC summit in the Maldives, for example, the need for the peaceful rise of participating members was outlined in detail, using multiple economic levers such as most favoured nation status.

A growing tourism sector also contributes to creation of better awareness about the country in the world and helps enhance the country’s soft power.

The two giants of the East Asia summit, the United States and China, have both attempted to exercise soft power during the regional talks with promises of funding. US Secretary of State Hillary Clinton announced $US600 million in aid for Indonesia, most of it for “green prosperity” in the world’s third-biggest greenhouse gas emitting nation.

Soft power and public diplomacy activities were rammed up ahead of the East Asian Summit (EAS) in Bali to lay the engagement groundwork. In Indonesia, a Department of Defence-funded integrated maritime surveillance system has just been handed over to the Indonesian government, with the US committed to supporting the programme until 2014.

There's more to South Korea than K-Pop and Kim Yu-Na, and Lee Bae-Yong's mission in life is to stress that point worldwide.... [she] heads a unique body trying to burnish the image of a country which frets that its economic "hard power" far outweighs its "soft power" in the eyes of the global community.

It is the country of India that has the highest potential for soft power deployment in emerging markets, specifically in Africa for the following reasons...

Growing up in a diverse community in California, I enjoyed home-cooked Indian dishes, courtesy of my mother’s friends. I remember learning about India’s history and subsequently falling in love with its diverse culture and folklore, all during dinner. In retrospect, that was gastrodiplomacy at work.

An individualistic, heterogeneous, novelty-seeking American culture, strengthened by a critical mass of interdisciplinary American research universities that draw the world's best minds, represents a considerable edge in social and economic innovation.