India, with its unique cultural and civilisation strengths has tremendous assets in the soft power arena that are yet to be fully harnessed effectively. Its multi-ethnic culture, peace-generating civilisation values that includes religious and philosophical ideals, and the unique art forms and literatures are perhaps the core of this soft power asset mix.

Others rightly resent Pakistan’s unwillingness to undertake tough economic reforms as a step toward helping itself. Still others wonder why we should assist a country where virulent anti-Americanism is pervasive.

“The incident sends a clear signal to China.. With the U.S. strategy of refocusing on the region, it is already making inroads in Myanmar. It also acts as a reminder that the public diplomacy of China still leaves much to be desired.”

“When you don’t really have efficient soft power in the countries which you want to become part of your geopolitical arena, you need to pay for their loyalty,” said Preyherman, of the Discussion and Analytical Society.

If the Confucius Institute's activities here are a benign example of China's soft power, some strategic analysts are more pessimistic about its effects more broadly in South-East Asia and beyond. The US Council on Foreign Relations has pointed out that many authoritarian and developing nations are looking to China as a model for a non-democratic path to economic growth.

This was smart power. Genius, really. In 2007, 8 out of the 10 countries in the world that viewed the United States most fondly were African. And it can’t be a bad thing for America to have friends on a continent that is close to half Muslim and that, by 2025, will surpass China in population.