Former Chinese basketball star and NBA player Yao Ming is named vice-chairman of Shanghai Public Diplomacy Association on Monday. As the association's "Honor Ambassador", Yao accepts he will do some "tangible work" to introduce his home city to more people by sharing his eight-year experience of living in the U.S.

Vigorous use of India’s soft power resources — films/film stars, music, fashion, cricket, writers, academics — can, over a period, bridge the trust deficit at people-to-people level and goad the decision makers to take the plunge and transform decades of hostility in to neighbourly peace.

The move is an extension of the Bank of China's 2010 credit program with Hengdian film park, regarded as "China's Hollywood," and has been labelled another important step in financial institutions nurturing China's cultural industry.

Li Changchun praised CRI's 70 years of service in a congratulation letter, urging the station to build a world first-rate broadcaster with increasing global influence. Li urged CRI to create favorable international opinions about China and constantly boost China's soft power by further enhancing its news coverage.

Diplomacy needs to be backed by strength, but the US has plenty without militarizing Asia and the Pacific more than it already has. The peaceful resolution of these conflicts depends upon China having a role in the decision-making process, but this will require the US to step back and forego its desire for primacy in the region. And it will require the same of China.

India’s trade with Africa was $45 billion in 2010. And while that’s up sharply from $11 billion in 2006, it still trails China’s $119 billion worth of trade with Africa, the country with a 20-year headstart in Africa. It has built highways and railways, bridges and airports and has been savvy at winning African friends through so-called soft power.

Washington realizes that Turkey has greater influence in the transformation efforts of the people in the region due to its soft power.... The outcome of this is now becoming visible with Turkey’s growing influence and its changing perception and image in the US.

That India has woken up to the geopolitical and soft-power benefits of boosting its profile in the Buddhist world—in particular, the Buddhist countries in the India-China neighbourhood—is evident from the energies it expended on the conference [of Buddhist leaders].