The "soft power", i.e., the power to lead by example, of the U.S. has reached an all-time low in Egypt. Female Presidential candidate Bothaina Kamel recently declined a nomination for the annual Women of Courage award at the State Department.

My career in anime cultural diplomacy started in 2007 when I was asked by the Foreign Ministry to give a lecture to diplomats prior to their overseas postings. The lecture covered the anime industry and its goals...One of the diplomats in attendance asked me to give the same lecture in Europe...

Sending pandas to Japan is a diplomatic way of boosting civil exchanges and building China's soft power said Feng Zhaokui...of the Chinese Academy of Social Sciences...China gave a pair of pandas to Japan in 1972 to commemorate the normalization of bilateral relations.

The Turks are selling pasta to the Italians, educating Papua-New Guineans in their universities, building airports in Egypt...Turkey has not felt and acted like the confident global player it is today since the heyday of the Ottoman Empire in the sixteenth century.

Many countries are trying every means possible to expand their cultural capacity. The United States, European Union member countries, Japan, Korea, and Singapore are all active players in the new-round competition in cultural soft power.

In recent years, the Chinese regime has proposed establishing soft power. But Beijing’s understanding of soft power is “money diplomacy plus grand overseas propaganda.” Actually, this kind of soft power can only be effective for a short period.

While it does not glisten, Chinatown is increasingly becoming fashionable, with young Argentines. Some local libraries even offer free Mandarin language classes, financed with Chinese money, as part of the country's quiet "soft power" in the region.

The West’s Soft Power was presumed to have helped win the Cold War. But there have been few attempts to measure soft power and this is the age of measurement. Now we have a very thought-provoking attempt from the Institute of Government (a private NGO) and Monocle magazine. The full report gives a sound review of soft power theory and the Index used to rank countries.