Chinese film industry insiders have concluded that Chinese movies are facing three major problems in their attempts to gain worldwide recognition. As one of the major forces within China's cultural industry, the quality and output of movies are considered an important manifestation of the soft power and influence of national culture.

Airpower diplomacy, also known as building partnerships by the U.S. Air Force, offers some distinct advantages over any alternatives. Best thought of as the non-kinetic application of air, space, and cyber power, airpower diplomacy is a form of soft power that’s useful in strengthening existing relationships and developing new ones—while protecting American interests.

China’s quest to enhance its world leadership status and America’s effort to maintain its present position is a zero-sum game. It is the battle for people’s hearts and minds that will determine who eventually prevails. And, as China’s ancient philosophers predicted, the country that displays more humane authority will win.

That doctrine relies on downplaying "hard" power capabilities and relying more on "outsourcing" U.S. security concerns to international institutions like the United Nations, negotiating with military competitors (think: the New START nuclear agreement with Russia) and embracing "soft" power initiatives (think: diplomatic "engagement" with Iran).

The main theme was that Cairo speech carried a reconciliatory tone, different from the arrogance of the Bush administration, and meant America will rely more on ‘soft power’ rather than ‘military power’.

Indian Prime Minister Manmohan Singh has in recent days sought to use soft power to focus the attention of South Asian countries on the importance of stabilizing he region. At the recent SAARC summit in the Maldives, for example, the need for the peaceful rise of participating members was outlined in detail, using multiple economic levers such as most favoured nation status.

A growing tourism sector also contributes to creation of better awareness about the country in the world and helps enhance the country’s soft power.

The two giants of the East Asia summit, the United States and China, have both attempted to exercise soft power during the regional talks with promises of funding. US Secretary of State Hillary Clinton announced $US600 million in aid for Indonesia, most of it for “green prosperity” in the world’s third-biggest greenhouse gas emitting nation.