It's a country where Shah Rukh Khan remains hugely popular. If you walk around the streets of Bali, inevitably someone will ask you if you have seen Kuch Kuch Hota Hai. The soft power of Bollywood is tangible in nooks and crannies of this vast country.

The award’s sponsors are professors and academics who say they are independent of the government. While the government has enthusiastically embraced the need for more robust cultural links to enhance China’s “soft power,” it wants that charm campaign to stay under the firm direction of the ruling Communist Party.

Turkey now has a chance to promote democracy in the Middle East, build ties with its neighboring peoples, and rise to leadership in the region, all at the same time.Turkey’s time to become a Middle East power seems to have arrived. Challenges remain...including the future of Turkish-Israeli ties and Iran’s hostile attitude to Ankara’s rising influence in the region.

The tough times have seen Irish business rediscover Germany as an important trade partner. It is a given here to have access to and interest in Irish culture, thus cultural diplomacy can have a great reach. Ireland’s cultural chief...sees a need to give Germans a sense of Ireland’s contemporary cultural landscape, particularly as the debate over the future of Europe draws us closer together.

This thumb-shaped spit of sand on the Persian Gulf has emerged as the most dynamic Arab country... Its clout is a lesson in what can be gained with some of the world’s largest gas reserves, the region’s most influential news network in Al Jazeera, an array of contacts, and policy-making in an absolute monarchy vested in the hands of one man, its emir, Sheik Hamad bin Khalifa al-Thani.

Culture, as an underlying force that shapes global public diplomacy, remains curiously unexplored. Most focus on the positive, visible side of culture. As a soft power resource, culture is often viewed as a product for export that can help improve a country’s image. In cultural diplomacy, culture is a vehicle for bringing people together.

The progressive utilization of this kind of soft power...will be a fast track pass to engage with masses of young people all over the world based upon what they are truly interested in.Governmental cultural diplomacy can sometimes come off as forced or out-of-touch, but K-pop is an authentic reflection and spectacle of youth culture that is impressively close to the pulse of the "global cool."