EU embassies all over the world, reflecting the soft power of the EU, which, despite the ongoing euro crisis, is still very much building up the EU brand as a global superpower. The idea of a separate foreign policy for any of the 27 member states has now been made almost completely irrelevant in the context of a common, tightly coordinated EU position.

In the Lisbon Summit (2010), NATO decided to use Soft Power (the term which belongs to Joseph Samuel Nye – Harvard University Professor) for stabilisation of the Western Balkan Countries in the new millenium because it is not only cheaper and effective, but also this strategy brings long-range stability to the region and provides prosperity and more democratic rights to these nations.

Many Europeans realize that their futures are being increasingly dictated by Germany and France...There is grumbling across the continent and an anti-German tone to street protests in Greece..."This crisis is profoundly transforming European integration"

At the same time, no fundamental changes have occurred in the sources of the United States’s power and influence, such as the economy, science and technology, military strength, international political influence, and cultural soft power.

A second batch of South Korean water engineers will leave for Libya later this month to help the war-torn nation restore its water supply services...."Rather than focusing on post-war reconstruction projects, it is time for us to do 'public diplomacy' to win the hearts of Libyan people."

American soft power — its ability to attract and persuade — is increasingly undermined by the government’s inability to take strong action on climate change, something that local opposition to clean energy development only makes worse.

It is not difficult to understand why everybody keeps mum about the tragic events happening in Tibet...Today’s China seems to have a different definition of ‘culture’ or ‘religion’ than the rest of the world. In an official Chinese publication...

A favorable image of Iran, once widely held in the Arab world, has started to erode in the last few years and since the beginning of 2011, it has deteriorated sharply. This is because the wave of unrest in the streets of the Arab world has been accompanied by a major shift in perceptions of Iran.