More often than not, it is a perception that knowledge of Chinese will be a vital asset in tomorrow’s job market that is driving demand, he says.

USC’s Center on Public Diplomacy is pleased to host Fulbright Professional Scholar Sarala Fernando for Fall 2011. While at the Center, she will research the training challenges faced by developing countries with small cadres of diplomats and the support of public diplomacy initiatives.

Upon taking office, he... embraced political means like dialogue, respectful multilateralism, and the use of new media, suggesting that he felt the soft power to change minds, build legitimacy, and advance interests was the key element missing from the recent US approach to the world—and that he would quickly remedy that defect.

Rapid development and industrialization have forced the movement of populations into cities... For others, the transition offers new opportunities for business, education and eventual quality of life improvements. In India, this transformation is increasingly apparent

A ‘strategic partnership’ agreement was signed by Afghanistan and India. For all these years India has been identified with building roads, hospitals and schools in Afghanistan. India is also keen for economic engagement...India has been exhibiting its “soft power” standing in the region.

Following a strong rebound of key industry sectors like building and construction and IT after the 2008 financial crisis Korea’s economy asserted itself as having a stable and adaptable foundation leading to a positive nod by the IMF... This is undoubtedly a boost to the nation branding effort.

APDS Blogger: Jessica Castillo

The India: Inside Out Project

APDS Blogger: Maya Babla

This December, a group of seven graduate students from the Master of Public Diplomacy program at USC’s Annenberg School for Communication & Journalism will embark on a journey to India. We will visit New Delhi and Mumbai, meeting with a range of stakeholders interested in how this global player is positioning itself to foreign and domestic audiences.