The strategic partnership lays considerable emphasis on people to people ties. The two sides have agreed to simplify the rules to facilitate people to people exchanges. India appears to be taking a cooperative security approach to deal with security issues, combining hard and soft power options.

According to the Overseas Chinese Cultural Centers Development Plan, issued by the Ministry of Culture, China will form a relatively complete global network of cultural centers by 2020 to further promote Chinese culture and enhance the role of overseas cultural promotion.

...it is time for Europe to adopt a different strategy toward Russia, its biggest and most important eastern neighbor. In practice, it means recognizing that Europe’s interests are best served by pursuing its values with soft-power instruments like trade and visa policy, as its relations with North Africa and the Middle East before the Arab Spring show.

Given the United States’ weak economic position, the Obama administration’s ability to compete with China’s ‘soft power’ has gradually diminished. All this has meant that not only is the United States having problems ‘charming’ states such as Cambodia and Laos, but it’s also facing difficulties in retaining the loyalty of long-time allies such as Thailand and the Philippines.

Officially, the ‘i’ stood for “Internet”. To many, it also represented the product’s focus as a personal device — ‘i’ for “individual”. The ‘i’ can also stand for innovative, iconoclastic and ‘insanely great’, a favourite phrase of Jobs’ to describe his products. And, we might add: impatient, impetuous and irreverent. All attributes that made Jobs a culture-changing force, and a fine example of American soft power in action.

One of the main reasons why they are successful in America is because of our system. Governor Brown and his allies in Sacramento should advocate an American foreign policy that reorients itself to the soft power of exporting American values and know-how so the Sotomayors, Brins, Omidyars and Zakarias in Puerto Rico, Russia, Iran and India can find success at home.

India is fast becoming a superpower not just through trade and politics but through its ability to share its culture with the world through food, music, technology and Bollywood, according to Dr Derek Lobo

American bilateral aid is essential to maintaining American influence through a soft-power, or "smart" power, approach. American cultural and economic influence grew throughout the Cold War, in large part because of bilateral American aid through the Marshall Plan.