Wary of Pakistan, Indian officials have always said they want to focus on what they like to call “soft power” – economic aid and trade. The two leaders also agreed to closer co-operation in the strategically key sectors of oil and gas exploration, mining and infrastructure development, pledging to use India’s growing economic clout to foster trade and investment flows.

It bears repeating. The European Union's soft power works. Not always, not everywhere, and not without reverses, but the EU has a transformational capacity to make others adopt their values: free, fair elections; rule of law; market economies that maximize the welfare of citizens; and a pan-European outlook.

South Korea may be one of the fastest growing medical tourism destinations, but for now it lags far behind trailblazers Thailand, Singapore, India, Malaysia and even the Philippines.They all have their own distinctive marketing strategies in an attempt to woo clients, as well as areas of specialization.

Even with its demographic and geographic limits, Qatar has several assets that turn out to be in short supply elsewhere in the Middle East and to be of strategic value, given the tumult in the region. First, it is home to al-Jazeera, the Arabic-language news network that has transformed how Arabs get their news. Al-Jazeera gives Qatar “soft power” well beyond its size.

Washington and Islamabad may have traded accusations and veiled threats in recent weeks, but a series of joint concerts here by an American jazz band and a Pakistani soft-rock group demonstrated that in nonpolitical spheres the two countries can have a productive and at times — does one dare say it? — harmonious relationship.

Erdogan was received enthusiastically by every world leader he met with including President Obama...The cache of soft power Turkey brought to New York came not just from its recent surge in regional popularity because of its increasingly tough stance on Israel or burgeoning economy, but because of the personal credibility that its Prime Minister brings as a leader.

Increasing tourism is a great goal, but the idea of kick-starting an economic recovery by attracting Asian shoppers to the United States to buy goods that are, for the most part, made in Asia doesn't sound all that sustainable.

He Tao ...said they have already started a major campaign to turn the city into a top international gastronomic center. This, he said, accords with the national strategy of using each city's soft power, but, of course, the city got a boost after it received the UNESCO's global gastronomy label.