There is something fundamentally wrong with US public diplomacy when it comes to Pakistan. Our most distinguished frequent diplomatic interlocutors from Washington are not State Department officials but hardcore senior officials and military commanders...

The government also hopes that raising the profile of local designers will help increase the country’s soft power, says Tony Chang (張光民), chief executive officer of the ministry-backed Taiwan Design Center, which was set up to promote the local design industry.

The Turkish leadership’s anti-Israeli rhetoric has certainly helped boost Turkey’s popularity in the region. But this is not the only dynamic that explains Ankara’s growing soft power influence in the Middle East. Turkey’s economic success, liberal visa policies, and a desire to engage constructively with the main players in the region are also important factors.

“The window for diplomacy is closed.” So said President George W. Bush as the U.S. prepared to launch military action in Iraq. Mr. Bush intended that statement as a message to Saddam Hussein that the U.S. was no longer willing to negotiate and that his immediate departure from power was the only option; but in light of history his metaphor was somewhat ironic. In the aftermath of the attacks on September 11, 2001, the United States missed a number of opportunities to repurpose the enormous outpouring of good will around the world into a focused and potent strategy of public diplomacy.

One decade later, has anything changed? This question was asked over and over during the 10th anniversary of the 9/11 attacks.

Countries in East Asia are increasingly looking to pop culture, as an instrument of "soft power". And the "soft power" competition is alive and well in East Asia, with not just financial returns at stake, but also as a positive influence in the attitudes of target or importing countries.

To establish a longer-lasting world order, the aims have to be set high and broad enough to encompass mutually shared interests...and the working plan should be realistic enough to embrace different developmental strategies for countries in different development stages and having different cultural backgrounds.

In the last few years, India has deftly indulged in Bollywood promotion in China, part of soft power diplomacy that both sides feel help in creating a positive atmosphere for nurturing bilateral ties that often get entangled in sensitive issues.