Erdogan was received enthusiastically by every world leader he met with including President Obama...The cache of soft power Turkey brought to New York came not just from its recent surge in regional popularity because of its increasingly tough stance on Israel or burgeoning economy, but because of the personal credibility that its Prime Minister brings as a leader.

Increasing tourism is a great goal, but the idea of kick-starting an economic recovery by attracting Asian shoppers to the United States to buy goods that are, for the most part, made in Asia doesn't sound all that sustainable.

He Tao ...said they have already started a major campaign to turn the city into a top international gastronomic center. This, he said, accords with the national strategy of using each city's soft power, but, of course, the city got a boost after it received the UNESCO's global gastronomy label.

The Arab Spring has diminished Iran's ability to wield soft power in the region. Instead, the momentum has shifted to Turkey, which has not been shy about stealing pages from the Iranian playbook for appealing to the Arab street.

In addition, Turkey has stepped up its use of soft power by attempting to influence the political processes of nations that have recently undergone “Arab Spring” revolutions, namely Tunisia and Egypt.

The relationship between the US and Pakistan is back on track. Musically speaking, that is. ...a series of joint concerts here by an American jazz band and a Pakistani soft-rock group demonstrated that in nonpolitical spheres the two countries can have a productive and at times - does one dare say it? - harmonious relationship.

Yes, Germans will grumble aboout being on the financial hook for their profligate cousins down south,...But Berlin will ensure that it happens. With great financial responsibility comes even greater power. Merkel now has the opportunity to recreate Europe in Germany's image.

Hosted by Brand South Africa and the Brand Leadership Academy and featuring several high-profile local and international speakers... "Africa is richer than you think, and it is certainly not a 'media dark' continent.."