soft power
For two countries that have spent so much time together, the traces of an American cultural impact are faint and will grow dimmer still as the United States military withdraws...but there is a hip-hop scene.
Two decades after the collapse of the Soviet Union, Russia's failure to cultivate power on the global stage using trade and diplomacy is forcing it back into its costly Cold War addiction to missiles and guns.
For years, Hawaii has been a popular destination for tourists, but now it’s making a name for itself as a TV and film production hub. A reboot of the 1960s police drama "Hawaii Five-O," which helped develop the state’s movie industry decades ago, is once again boosting its economy. Hawaii has also been getting good publicity from several recent movies which were made here.
Japan has enlisted celebrities to reassure timid travelers that it’s safe to visit after the March 11 disasters triggered the nuclear crisis at the Fukushima Daiichi plant. But...with few visitors biting, the national tourism agency is looking to try a different tact that perhaps outshines the biggest of star power: Come to Japan…for free.
The strategic partnership lays considerable emphasis on people to people ties. The two sides have agreed to simplify the rules to facilitate people to people exchanges. India appears to be taking a cooperative security approach to deal with security issues, combining hard and soft power options.
According to the Overseas Chinese Cultural Centers Development Plan, issued by the Ministry of Culture, China will form a relatively complete global network of cultural centers by 2020 to further promote Chinese culture and enhance the role of overseas cultural promotion.
...it is time for Europe to adopt a different strategy toward Russia, its biggest and most important eastern neighbor. In practice, it means recognizing that Europe’s interests are best served by pursuing its values with soft-power instruments like trade and visa policy, as its relations with North Africa and the Middle East before the Arab Spring show.
Given the United States’ weak economic position, the Obama administration’s ability to compete with China’s ‘soft power’ has gradually diminished. All this has meant that not only is the United States having problems ‘charming’ states such as Cambodia and Laos, but it’s also facing difficulties in retaining the loyalty of long-time allies such as Thailand and the Philippines.