soft power

...coming at a difficult time for US and South African relations, the first lady’s trip to South Africa is a chance for the Obama White House to use a bit of what Washington analysts call “soft power,” or the power to persuade by focusing on shared positive aspirations and goals.

Since the fall of communism, nations around the globe have worked not only to distinguish themselves, but to market themselves as well. Now cities are the new nation-states, and competition for markets and dollars is fiercer than ever. Urban centres face enormous opportunity – and pressure – to sell what makes them unique.

China and the United States are competing to win the hearts and minds of Third World nations by treating the sick on visiting hospital ships. A new study by the Royal Australian Navy Sea Power Centre says China embarked on its foray into naval medical diplomacy last year...such missions furthered China's new desire to expand its influence and lift its image as a responsible global stakeholder.

President Ma Ying-jeou says the 2010 Taipei International Flora Expo proves that Taiwan can host large, long-running international events. He said it also demonstrated Taiwan's achievements in horticulture and environmental protection to the international community.

Task Force Bon Voizen, which translates as “good neighbor,” serves as a picture-perfect image of the U.S. military's soft-power efforts, and the task force's only enemies here are time and budget. Since the task force began its mission at the end of April, it has treated more than 800 dental patients and nearly 23,000 medical patients.

Sushi’s rise to globalism has attracted a lot of attention in recent years...Both documentaries offer a penetrating introduction to the workings of the Tsukiji fish market in Tokyo, the world’s largest, as well as the growing “local” character of sushi in the West.

Cities in Fukushima prefecture struggle to cope with the stigma of becoming as synonymous with nuclear crisis as Chernobyl. Even areas that have lower radiation readings than many of the world’s major cities, are finding everything from their goods to their tourist spots — and even their people — shunned.

U.S. First Lady Michelle Obama is expected to arrive in South Africa on Monday to meet with women's groups, speak about the importance of education and youth leadership, as well as take in the sights. Yet many say there's another unstated aspect of the trip: soothing prickly ties between the U.S. and South Africa.

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