soft power
Investing in sports like tennis is also important for China's global image and "soft power"....China has dominated some sports... so much so that some of the competition rules have been changed in order to "prevent" China from taking all of the medals, and to encourage other nations to participate.
Turkey is the topic of interest: meetings are being held to discuss it, and writers, journalists, bloggers and even tweeters write incessantly about the lessons the Turkish model holds for Egypt at this crucial juncture while the country readies for a democratic transformation following the great uprising...
Even non-resident Indians (NRIs) in the USA somehow influence the US citizens by projecting Indian power in the South Asian region. They use soft power i.e. colorful culture of India like yoga, films, and India shining publicity which covers up the rampant poverty, hunger, crime, human rights abuses especially in Kashmir and Naxalite-Maoist areas, Muslim massacre in Gujrat and Christian massacre in Orisa etc
The rise of China in the last two decades has been phenomenal in the fields of economics, military power and inclusive growth. To address negative concerns about this rise in the West, China has been pursuing its soft power options through the medium of culture, especially movies, sports, arts and music.It has very effectively used its soft power in the same way the US did during the Cold War era. The promotion of soft power helps in two ways; one is in maintaining China’s peaceful rise and the other in helping it gain international appeal.
US President Barack Obama has made a rare visit to Puerto Rico, marking the first official trip to the island by a sitting US president since 1961. The visit is being seen by some as an indirect bid for Puerto Rican votes in the swing state of Florida in 2012.
The problem facing the Administration is that international impatience with the stalled U.S. peace process has reached a point where more photo-op diplomacy won't suffice. The world wants to see progress on a two-state solution, and believes Israel has to be pressed on the matter.
It should come as no surprise — last month's royal wedding led to a surge in passengers at major UK airports. Airport operator BAA handled 9.34 million people at its six UK airports in May 2011. This is a 9.2% increase on the May 2010 figure, which was affected by the first Icelandic ash-cloud crisis and industrial action.
India is planning a big cultural centre in Toronto along the lines of the famous Nehru Centre in London – the first of its kind in North America. The new cultural centre will be ready by next year to cater to the North America Indian diaspora. It is part of India’s thrust to use culture as a tool of its foreign policy.