Put another way, nobody loves England that much unless it comes charming with the soft power of the Commonwealth, the British Council, the Church of England, the BBC, the English soccer premier league and the royal wedding.

While media attention typically focuses on the hard power role of the US military in the Pacific, the US Navy also invests significant time and energy in the soft power potential of humanitarian and reconstruction efforts in the region

I’ve been thinking about the range of theories of influence at work in the Public Diplomacy field so I was interested to see that Organizational Research Services, a Washington state evaluation consultancy, have put out a briefing note Pathways to Change...

While media attention typically focuses on the hard power role of the US military in the Pacific, the US Navy also invests significant time and energy in the soft power potential of humanitarian and reconstruction efforts in the region.

Serbia's road to the EU has cleared significantly, though there are still many kilometres to go... This dealing with the past at a judicial level occurs in parallel, as witnessed in other historical precedents, with the longer-term work of society with itself.

Through its provision of education, medical treatment and small-business support, India has projected considerable soft power in Afghanistan. It provides 2,000 scholarships to Afghans annually for schooling and training in India, including for 500 Afghan civil servants.

Australia's image and influence in the world depends on the quality of its international strategic thinking, foreign policy making and actions. The dumbing down of democracy is having a detrimental impact on the quality of Australia's foreign policies.

The Kung Fu Panda series does not boast remarkable plot lines. In fact, to many critics, it is a plain story coming straight out of the US film assembly line. Its success sheds a light on how to commercialize cultural elements and increase so-called soft power.