soft power

It will take much more than “xenophobia, irresponsibility and total disregard for facts” to derail the neighbors’ relationship, the former Mexican ambassador to Washington writes.

China has also developed strong cultural linkages with Nigeria, through student exchange programs and media proliferation. This successful soft power campaign provides an effective model for Chinese policymakers to follow in their attempts to strengthen Beijing’s alliances with other African countries.

The Chinese government has spent billions in recent years to subsidize artistic enterprises, with an eye toward wielding "soft power" beyond its borders. It hasn't been notably successful. But China's video game industry -- as of last year, the world's biggest -- is on the verge of becoming one of its most valuable cultural exports. It just might succeed where so much Chinese entertainment has failed in the past.

To showcase India's diverse cultural traditions, the Centre is now all set to expand its pool of artists and performers from different states who can participate in festivals organised abroad to enhance the country's soft power in the global arena.

Acting under directives from the central government, China's propaganda department is co-ordinating a global effort to step up its soft power outreach commensurate with its economic and political stature in the world, spending $US6.8 billion ($9.1 billion) a year to run and expand the international reach of official state-run media including Xinhua, CCTV, China Radio International and the China Daily.

 

It has been a shock for Baidu whose fortunes up until now had been very different. Together with the likes of Alibaba, Tencent, Suning, Baidu was supposed to be a role model business in what President Xi Jinping called the Chinese dream. [...] It is private sector internet entrepreneurs who project internationally China’s soft power, which remains disproportionately small compared to the size of its economy and military might.

The sky over Seoul was bright blue and the lecture hall on the 19th floor had a perfect view of Bukhan Mountain and the Blue House. The room was filled with over fifty Korean diplomats engaged in the field of public diplomacy and cultural diplomacy.

From New York to Yokohama, an unstoppable wave of yellow monsters is infiltrating public venues, performing strange rituals and targeting young humans. Having already dominated Japan and conquered a number of overseas markets, the “Pocket Monsters” video game series, now in its 20th year, is entering a new realm: reality.

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