Taiwan has staged a remarkable diplomatic comeback even without an embassy in Ottawa or an official consulate in Vancouver. It's been done with the help of the Taipei Economic and Cultural Office, which has been employing soft power for many years to win the hearts of many Canadians.

Baum + Whiteman food consultancy recently chose Kimchi, Korea’s traditional fermented vegetable dish, as one of the top food trends for 2016. According to Google, Bibimbap was one of 2015’s top five ‘rising’ foods by search query volume. And T.G.I. Friday’s—the north star of mainstream Americana—has even experimented with adding Korean tacos to its menus.

"I believe in sports as a true means of bringing countries and peoples closer. This is one of the most important segments of people-to-people diplomacy," he said. "You influence countries not by invading your neighbors but because of your soap operas, songs, sports and culture. This is what people now call soft power. This is as important as military power and much more lasting."

In the early 2000s, the Japanese government started to evaluate the value of the country’s popular culture industry following international successes in anime/manga [...] Realizing that its cultural influence expanded despite the economic setbacks of the Lost Decade (from 1991 to 2000), Japan sought to promote the idea of ‘Cool Japan’, an expression of its emergent status as a cultural superpower.

The colorful spectacle of pandas, martial arts and valiant heroes is, of course, far from the reality in China today, but the version of a Chinese fantasy world in which the Kung Fu Panda movies live has proved very appealing to audiences both in China and globally. 

Kabali was released in 8000-10,000 screens across the world. That scale is astonishing given that India’s soft power has largely been powered by the popularity of Hindi cinema and Bollywood.

Despite all the disagreements between the two countries, his government was looking for ways to promote bilateral people-to-people exchanges. That was why he wanted to talk to us so as to better grasp the subtle differences between Hong Kong and mainland China in terms of public sentiment towards his country.