As the double barrels of hard power are increasingly regulated by intergovernmental agencies, nations are expanding their influence through the more pacific work of cultural promotion, and at the forefront of promoting Korean culture is the former diplomat Lee Si-hyung. When Lee was appointed the new president of the Korea Foundation last month, tasked with promoting the national brand overseas.

KIM Seung-ah told the tale of “Heung-bu and His Older Brother” to a Kenyan audience in Nairobi, on June 10, 2016, during the 7th Sigana International Storytelling Festival held from June 8th to June 14th , at Kenya Cultural Center.

For the inaugural Korean Theatre Festival in New York 10 years ago, founder Du-Yee Chang performed an original one-man show based on one of Franz Kafka’s novels. [...] Chang sees the event as a sort of cultural exchange to introduce American audiences to traditional Korean theater.

A delegation of young Chinese public officials is visiting South Korea at the invitation of the Korea Foundation to seek exchanges with South Korean municipal governments, the foundation said Tuesday.

India and South Korea on Saturday launched a platform to promote and facilitate investments from the East Asian country.The platform 'Korea Plus' was launched by Commerce and Industry Minister Nirmala Sitharaman and her South Korean counterpart Joo Hyunghwan. "It is a special initiative to promote and facilitate Korean Investments in India," the commerce and industry ministry said in a statement.

Ewha Womans University is providing its online Korean studies lecture to a Kenyan university. The university said Wednesday that it launched a 16-week lecture series by Professor Min Byoung-won on the Korean economy and development for students at the University of Nairobi in the Kenyan capital on June 3. About 40 Kenyan students majoring in Korean studies are participating in the real-time online lectures. 

Members of Korea's foreign and local media enjoyed a Korean cultural experience hosted by the Senior Public Diplomacy Group (SPDG) at Unni Sarangbang in central Seoul, Friday. Featuring an evening of traditional Korean foods and beverages and instrumental and vocal music performances, guests were also treated to a speech on international cultural events by host Choi Ha-kyung.

ASEAN-Korea Tourism Development Workshop, the venue gathered over 100 representatives from the government, private sector and academia to discuss recent trends and possibilities in the industry. The Association of Southeast Asian Nations is promoting a form of tourism environmentally nondestructive, socially responsible and commercially sustainable.