Putin perfectly understood the power of the media that helped propel his famously unpopular predecessor Boris Yeltsin into power in 1996. So the first thing he did after assuming the presidency in 2000 was to force all the major TV channels to submit to his will. Oligarch owners were either co-opted, jailed or exiled, and by 2006 most major Russian media were either directly or indirectly under Putin’s administration’s control.