Taiwan’s “soft power,” an intangible attraction based on the ideals and principles an actor – a government, country, organization, or individual- values, stands for, projects, and how the actor behaves at home and abroad. [...] Why is Taiwan still unable to connect with international audiences? Taiwan’s external communications are failing to help the island transit from the invisible to the visible.

For twenty years, I have been researching and writing about Taiwan’s external communications – it’s propaganda, public diplomacy, cultural relations, and what is now called “soft power”. I remain committed to understanding how a state [...] can use external communications to project globally its values and ambitions, and thereby further its political and diplomatic agenda.

Dr. Pierre Tzu-pao Yang, Taiwan’s deputy minister of culture, was in D.C. this week to discuss the new division of culture. He also sat down with The Diplomat’s Shannon Tiezzi to talk about the importance of Taiwan’s international cultural programs, why culture will be a crucial part of Taiwan’s future – and why he doesn’t like the term “soft power.” The following interview has been edited for length and clarity.

A Taiwanese is among 25 musicians from 17 countries and territories selected to participate in an international exchange program organized by the U.S. State Department to promote musical collaboration and people-to-people exchanges, the American Institute in Taiwan (AIT) said Thursday.

Hit Taiwan TV drama “The Way We Were” is set to screen in Latin America next month, helping share the nation’s pop culture and soft power with viewers throughout the region, according to the Ministry of Foreign Affairs Aug. 12.

In seeking to raise its international profile and influence, Taiwan can take lessons from South Korea’s growing soft power. Its soft power has been expanding through the growing appeal and attraction of its popular culture worldwide. As a result, the government has vigorously promoted Korean popular culture, taking advantage of its growing popularity to enhance Korea’s international standing

Taiwan has staged a remarkable diplomatic comeback even without an embassy in Ottawa or an official consulate in Vancouver. It's been done with the help of the Taipei Economic and Cultural Office, which has been employing soft power for many years to win the hearts of many Canadians.

The American Institute in Taiwan (AIT) yesterday said that its annual summer camp is to promote exchanges between Taiwanese students and their counterparts from Singapore, Indonesia and Vietnam. The program is to bring together 50 university students to discuss regional development and cooperation, the AIT said.