Burson-Marsteller has released its second annual Twiplomacy study.
In politics, words matter. [...] But with a growing number of national governments using Twitter to communicate, a head of state can signal a major policy shift in a mere 140 characters. President-elect Donald Trump's use of Twitter has been a case study in how a short message by an influential figure can potentially change the global landscape.
This research project studied how Twitter is being used in the Gulf Cooperation Council (GCC) countries as a form of digital diplomacy.
From @Argentina to @Uruguay, states are discovering that their English-language Twitter handles let them join the digital discussion.
While Prime Minister Narendra Modi remained intact in the list of top 10 leaders in the world with the most Twitter followers, it was the Prime Minister's Office (PMO) and External Affairs Minister Sushma Swaraj who broke into the list for the first time, an annual global Twitter ranking has revealed. [...] "@SushmaSwaraj is the most followed female world leader with 5 million followers at 10th spot