He Tao ...said they have already started a major campaign to turn the city into a top international gastronomic center. This, he said, accords with the national strategy of using each city's soft power, but, of course, the city got a boost after it received the UNESCO's global gastronomy label.

UN CULTURAL body Unesco has named Chinese opera star Zhang Jun as an 'artist for peace' envoy. The honour recognises Zhang's 'long-term commitment to promoting intangible cultural heritage, especially the Kunqu Opera,' a form of opera and dance dating to the 14th century and classified by Unesco, it said.

In an event held as part of the first ever US-organised Press Freedom Day (PFD) conference, UNESCO Director General Irina Bokova said press freedom is vital for human development and security across the globe, adding that violations to fundamental human rights cannot go unanswered.

The USC Center on Public Diplomacy was pleased to host J.P. Singh, Associate Professor at the graduate program in Communication, Culture and Technology at Georgetown University to speak about his new book, "UNESCO: Creating Norms for a Complex World", (2010, Routledge Press).

The United Nations agency mandated to conserve the world's heritage today inscribed new cultural sites in Viet Nam, China, Tajikistan, France, the Netherlands, Mexico and Brazil on the World Heritage List in Bulgaria.

The United Nations agency tasked with preserving the world's cultural heritage on Saturday opened the doors of its headquarters in Paris to the public for guided tours of its collection of 600 masterpieces and artistic works.