Café DC , a new weekly TV interview show for Pakistan, premiers on Friday with a relaxed and personal look at some of the people making headlines in and around Washington.. the program gives newsmakers “plenty of opportunity to talk about the burning issues of the day.."

This week, Tara Sonenshine was formally sworn-in as the Under Secretary of State for Public Diplomacy and Public Affairs by Secretary Clinton. Secretary Clinton’s introductory remarks were personal, insightful, and deeply supportive of public diplomacy and of Tara.

Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles.

After highlighting the Obama administration's focus on soft power, in an uncharacteristically militaristic turn, Clinton emphasized the need for every country to strive for freedom, regardless of the cost.

Winners and losers in the "social equality" game depend on how public diplomacy is used to shape world opinion. Turning up the volume, Brasilia successfuly played the sanctions card against the United States to win a quarter-billion-dollar World Trade Organization (WTO) settlement over illegal Washington cotton subsidies.

Secretary Clinton holds a swearing-in ceremony for Tara Sonenshine as Under Secretary of State for Public Diplomacy and Public Affairs at the Department of State.

Liquid Comics and the Open Hands Initiative, a U.S.-based nonprofit dedicated to public diplomacy efforts, on Wednesday announced the launch of the Silver Scorpion animated Web series on MTV Voices.... the wheelchair-bound Silver Scorpion is the brainchild of a group of 26 American and Syrian youths with disabilities who convened for a Youth Ability Summit in Damascus over a year ago.

Officials said the 40 American college students from across the nation will serve as a "public face" for the U.S. as it seeks to promote people-to-people exchanges with visitors during the Expo.