The State Department supports Brand USA, a public-private partnership with the mission of promoting increased international travel to the United States, and applauds the unveiling of its initial marketing campaign. We welcome its efforts as part of the President’s tourism initiative to support economic growth and job creation.

A majority of Americans and Chinese agree that: China will have leading influence in the Asia-Pacific region 20 years from now; China will have the most influence over the global economy in the next 20 years; and the US will remain the world's leading superpower during the next 20 years.

The 60-second launch spot is heavy with imagery of cities such as San Francisco, New Orleans, New York and Miami, as well as vistas of beaches and forests, and is careful to include actors representing the various multicultural communities that make up the U.S. population.

With an intention to promote American studies in India and strengthening Indo-US relations, American corner and American Studies Curriculum (ASC) was launched in Isabella Thoburn (IT) College on Monday. The launch of two will help students in Lucknow to have a better understanding of the uniqueness of American culture.

While President George W. Bush openly declared his intention of confronting by force some several dozen nations who were considered hostile, President Barack Obama promised a different approach of using American soft power to re-write international relations and earn the goodwill of the World to the United States. However, he has used both soft power and hard power to attain the same objectives.

The leaders at the "Committee of 100" conference are imploring lawmakers, policymakers and even media moguls to help strengthen U.S.-China relations. They're pushing for more public diplomacy, more education — and more cooperation between the leaders of both countries.

Putting aside the problematic use of terms, what we learned from US citizens abroad was that our public diplomacy strategy was paralysed. But this was not entirely true, considering the new smart marketing and public relations campaigns the US was engaged in under Charlotte Beers’ innovative leadership as Undersecretary for Public Diplomacy and Public Affairs.

Then the question is going to come up, people said this is sport and not politics, but everyone knows the sport is part of any public diplomacy program that any country takes these days, especially like the Olympics - the UK is going to benefit from the Olympics to promote the culture, the politics, what have you.