The projection of America’s abundant soft power is still wholly inadequate. Tally the scorecard in Afghanistan – you’ll see the consequence of our inadequacy in misspent treasure and tragic human sacrifice. When we fail with our soft power, we rely more heavily on hard power to achieve our goals, placing an undue, and unfair, burden on our armed forces.

IT is customary to mount works of art on walls during exhibitions. But the United States Department of States smARTpower Sharing Culture presentation organized by the Public Affairs Section of the US Consulate General held in collaboration with Women and Youth Art Foundation, Ibadan last week was devoid of any such thing.

While tensions remain high between the United States and North Korea, the relationship is more cordial between their scientists....Scientists from both nations are collaborating via nongovernmental organizations and universities on projects ranging from tuberculosis research and deforestation issues to digital information technology.

While for the U.S. ambassador to UAE, ethnic conflict appears to largely be rooted in a cultural misunderstanding, which the diplomat has been trying to dispel by arranging culture missions to the Middle East that would counter the image of the U.S. as a global soldier, for many recipients of American and other Western cultural packages, the answer is rather cultural disrespect.

At a time when all countries are paying attention to the development of their soft power, the film industry is regarded as an important cultural force. A successful film can have a worldwide impact, and even shape the image of a country. With this in mind, the Chinese government has put forward the goal of "going out" for Chinese film industry.

The United States Embassy in Cambodia is financing the publication of new textbooks for minority Cham Muslims, a public diplomacy initiative that will revive a forgotten traditional writing system and attempt to discourage the use of Arabic as a language of instruction in this predominantly Buddhist Southeast Asian nation.

Hollywood has increasingly been looking east, encouraged by the recent relaxation of the quota on foreign films allowed into China and the popularity of Hollywood-made but China-based international blockbusters such as Kung Fu Panda 2.