South Asia
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By harnessing the intermediary soft power of cultural icons like Taylor Swift, ASEAN countries can elevate their visibility, attract investment, and position themselves as key players in the global cultural industry.
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The author Umme Laila explores how China uses soft power and public diplomacy to reshape its global image.
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CPD Research Fellow Zhao Alexandre Huang explores the narrative strategies of ASEAN countries regarding the South China Sea.
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The Chinese diaspora in Hollywood is a cultural agent leveraging Chinese soft power and helping the U.S. regain Chinese audiences.
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CPD Research Fellow Zhao Alexandre Huang explores China's narrative strategies.
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Bangladeshi Government could leverage social media accounts and engage in domestic digital diplomacy to garner public support for its foreign policies.
![A G20 sign with the G20 members' national flags at the back by alexmlx via Canva A G20 sign with the G20 members' national flags at the back by alexmlx via Canva](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469%20india-global-engagement.jpg?itok=97jtx_KI)
USC Master of Public Diplomacy student Sudarshan Ramabadran explains how India can use the opportunity of chairing the G-20 and SCO to enhance its global engagement paradigm.
![Ashok Mirpuri, Singapore’s Ambassador to the United States Ashok Mirpuri, Singapore’s Ambassador to the United States](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Home%20%282%29.png?itok=fhElG2XK)
Watch a conversation on current trends in public diplomacy in Singapore and the Southeast Asian region.