HwaJung Kim is Research Professor at the Institute for International Area Studies, Graduate School of International Studies, Ewha Womans University. Her research focuses on culture in world politics, international cultural relations, diplomacy, and public–private partnerships. She is a founding member of the Korean Association for Public Diplomacy (KAPD) and the International Cultural Relations Research Alliance (ICRRA). She has published in journals including Korea Observer, Journal of Contemporary Eastern Asia, and Korean Journal of International Studies, and has contributed chapters to volumes such as Home Engagement in Diplomacy, The Palgrave Handbook of Diplomatic Reform and Innovation, and The Routledge Handbook of Soft Power.