Chris Miles, Ph.D, is a Senior Lecturer in Marketing & Communication at Bournemouth University. He has published extensively on the rhetorical nature of marketing discourse. His most recent book, Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory, has just been published in Routledge's new Studies in Marketing series and explores the intriguing connections between Sophism, magical paradigms, and the marketing function.
STAY IN THE KNOW
Want to follow the issues you care about in public diplomacy?