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Jami Fullerton earned her doctorate from the University of North Texas and received her BA in Journalism from the University of Oklahoma. She is a professor in the School of Media and Strategic Communications and holds the Peggy Layman Welch Endowed Chair in Strategic Communications at Oklahoma State University-Tulsa. Prior to entering academe, Dr. Fullerton worked in the advertising industry, primarily on the client-side, where she directed the marketing and advertising functions for several national restaurant chains.
Dr. Fullerton’s research interests include cross-cultural communication, nation branding and advertising education. She has published numerous studies on international and ethnic advertising in national and international academic journals including Journalism and Mass Communication Quarterly, Journal of Advertising Research and the International Journal of Strategic Communications. In 2007, the Association of Women in Communications honored Dr. Fullerton with their national Headliner Award and in 2008 she was named a Tulsa Newsmaker. In 2009, the American Academy of Advertising recognized Dr. Fullerton’s advertising education research with the distinguished Billy I Ross Award. She is co-editor of the Journal of Advertising Education. Most recently, Fullerton was chosen for OSU-Tulsa’s top faculty research award.
Dr. Fullerton’s current research program is focused on mediated public diplomacy efforts since 9/11. In 2003, she received a grant to study international advertising, specifically the U.S. State Department’s advertising effort in the Muslim world. Research resulting from the grant was published in her book with Alice Kendrick, Advertising’s War on Terrorism: The Story of the U.S. State Department’s Shared Values Initiative (Marquette Books, 2006). Dr. Fullerton was the principal investigator for one US State Department grant to Central Asia where she organized leadership training for women entrepreneurs and has worked as part of two others. She also sits on the board of directors for Tulsa Global Alliance, a non-profit dedicated to global awareness and international citizen diplomacy.
Dr. Fullerton’s summers are often spent abroad where she teaches communications courses and conducts research. She lives in Tulsa with her husband Sam and daughter Helen.
Dr. Fullerton's 2014-16 CPD Research Fellowship project is titled, "A Model of Country Concept: How Attitudes Toward Nations are Formed."
Fullerton, J. & Kendrick A. (2014, advanced online Oct. 8). Perceptions of gun violence in the US as a moderator international tourism advertising effectiveness. Place Branding & Public Diplomacy. Doi:10.1057/pb2014.32
Fullerton, J. & Kendrick, A. (2013). Strategic uses of mediated public diplomacy: International reaction to US tourism advertising. American Behavioral Scientist, 57(9), 1332-1349.
Fitzpatrick, K., Fullerton, J. & Kendrick, A. (2013). Public relations and public diplomacy: Conceptual and practical connections. Public Relations Research Journal, Special Issue on Political Public Relations. 7(4).
Hotlzhausen D. & Fullerton, J. (2013). The 2010 FIFA World Cup and South Africa: A study of longer-term effects and moderators of Country Reputation. Journal of Marketing Communications. Published on line before print January 11, 2013.
In The News:
October 17, 2014 - CPD Announces CPD Research Fellows for the 2014-2016 term