Worldcasting has obtained exclusive comparative independent television ratings that document a steady decline in Al Jazeera's popularity among viewers in Saudi Arabia over a one-year period. That country is the most important television market in the region; 70 percent of the region's television advertising is spent there.

Did the commander of the U.S. military’s Central Command (CENTCOM) really say those things about the media, and the war in Iraq? If so, why the big secret?

The remarks attributed to General John Abizaid that mysteriously surfaced on the Internet and were sent anonymously to media outlets were said to have been from the General’s recent address at the Naval War College, date unknown.

NAIROBI – December 10

Is Africa becoming part of the Middle Kingdom?

That is a popular question in the news recently: The week began with a Council on Foreign Relations report describing Africa's strategic importance to the United States. The report was comprehensive, but most American media accounts focused on one chapter, about energy, and how the Chinese were cultivating African oil, gas and other resources.

The latest international television satellite channel, Russia Today, debuted this week, after securing a bank loan of $30 million to cover start up costs. It will broadcast in English, as do satellite networks from the BBC, the Chinese government, and the proposed Al Jazeera channel. The satellite news bandwagon is getting more crowded all the time and English will be the language of choice as new channels develop.

The Senate Foreign Relations Committee conceded that its recent call for a debate on Alhurra's effectiveness should have happened before America’s Arabic television channel went on the air. But the oversight committee is too late. The dispute rages daily in Washington and the Middle East, and battle lines have been drawn on two major issues.

One is who is watching Alhurra, and the other is what they see there.

At the Second Life meeting, we discussed different resources to find out more about public diplomacy for the contest.

Here are some suggested readings on our own wiki:  http://wiki.uscpublicdiplomacy.com/mediawiki/index.php/Suggested_Readings

Karen Hughes is America's Top Gun communicator. But how will her job performance be rated 25 or even 50 years from now by her team in the State Department, elsewhere around the world and in the many politico-history books that will be written about her?

Of course it's too early to tell, as she is just finding her way as the new undersecretary of state for public diplomacy. But does she have the qualities that helped raise some former directors of the defunct U.S. Information Agency to legendary status?

Alhurra needs a facelift.

The ratings of America’s Arabic TV channel are flat among Iraqi audiences, the Bush administration is turning elsewhere to reach Arab and Muslim publics abroad and Congress is poised to debate Alhurra’s future.

As a result, Alhurra appears to be seeking a harder edge to its programs in an effort to attract viewers and to make the channel a more popular platform for the discussion of U.S. foreign policies. A recent public opinion poll confirmed that such changes must be made if Alhurra hopes to survive in such a competitive market.