CPD Video Conversations from Shanghai Expo Features the South Korean Pavilion

On August 12, the USC Center on Public Diplomacy's research team in Shanghai released a video conversation focusing on the South Korean pavilion. In this video, Grace Moon, Communication Manager of the South Korean pavilion, explains how South Korea is presenting its country brand at the expo by employing the instrument of its pop culture as part of its global pursuit of soft power. The South Korean pavilion is appropriately themed "Nation Branding through Pop Culture." Click here to watch the latest video blog.

This video is part of the Nation Branding at the Expo Shanghai 2010 project, which involves the Shanghai research team posting weekly video blogs highlighting select countries and their pavilions during the world expo. Click here to watch previous videos, featuring pavilions from South Africa, France, United States, Spain, and Israel.

To read more about the Center's Nation Branding project, which includes a Media Monitor dedicated to tracking international coverage of the Expo, click here.