During several World Cup 2018 games, the FIFA flag is being carried by Chinese youths selected for the "FIFA Flag Bearers" program through Dalian Wanda Group, a Chinese conglomerate and partner of FIFA 2018. The...
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Successes, Failures in Brazil World Cup Branding
Jun 6, 2014
As FIFA's global sponsors work to maximize their brand engagement prior to next week's World Cup, host country Brazil and 2022 host Qatar struggle to overcome negative press and poorly-planned branding strategies.
Read more:
The World Cup is Brazil’s Big Chance to Rebrand - Quartz
How Coca-Cola Made 32 Local Anthems From One Global World Cup Theme - Ad Age
Brazilian Discontent Ahead of World Cup - Pew Research Center
Qatar Corruption Allegations: A Potential Massive Governance, Geo-political and Social Fall-out - Huffington Post
Fixed Matches Cast Shadow Over World Cup - New York Times
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