Report: International Advocacy in the Digital Age

CPD hosted a private workshop on April 16, 2015 in Los Angeles to examine government’s international advocacy efforts in the evolving digital environment.

Representatives from the foreign ministries of Canada, Israel, Mexico and the U.S. Department of State shared insights from their respective recent advocacy efforts, with a particular focus on the exploration of how best to merge traditional and digital campaigns and how to determine success through the use of metrics. USC-based academic scholars joined the discussion to present various research and evaluation methods and techniques for social impact projects. 

Click here to download a summary of the workshop’s key discussion points and takeaways.

Related events:

• Government Advocacy in the Digital Age co-sponsored with the Pacific Council on International Policy, April 17, 2015
• CPD Forum on Public Diplomacy: International Advocacy in the Digital Age at the Canadian Embassy, Washington, DC - co-sponsored by the Ministry of Foreign Affairs, Trade and Development Canada and the Foreign Policy Group, April 20, 2015