The Spain Pavilion: Branding Innovation and Tradition

Aug 20, 2015

Spain and Italy share cultural origins, regional interests, and some culinary features. In this interview, Deputy Commissioner General Candido Creis explains how the Spain Pavilion in Expo Milan 2015 delivers a strategic message of innovation and tradition in just the right amount of time.

For related coverage, see:

Photo by Ignacio Gallego / CC BY-NC-SA 2.0

The Spain Pavilion: Branding Innovation and Tradition

Tags

YOU MIGHT BE INTERESTED IN...

Experience World Expo Milan in 360° Virtual Reality
Story

Click Here for the Digital Map! After a six-month run, the 2015 World Expo in Milan closed on October 31. With the theme of “Feeding the Planet, Energy for Life,” 145 countries showcased technological...

KEEP READING

A Tale of Two Pavilions

Story

In anticipation of CPD’s upcoming public diplomacy forum in Japan, we’ve opened our World Expo vault for an inside look at how Japan crafted its brand identity for global audiences. The World Exposition is a mega global...

KEEP READING

Experience World Expo Milan in 360° Virtual Reality
CPD 360

Click Here for the Digital Map! After a six-month run, the 2015 World Expo in Milan closed on October 31. With the theme of “Feeding the Planet, Energy for Life,” 145 countries showcased technological...

KEEP READING

A Fair to Remember: World Expo Roundup
In Review

For over a hundred years, World Expos have provided a way for countries to present themselves to the rest of the world, both to showcase their progress and achievements as well as to share aspects of their culture. CPD has...

KEEP READING

STAY IN THE KNOW

Visit CPD's Online Library

Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy. 

Popular Blogs