CPD Joins Instagram!

With the ever-growing influence of social media on our day-to-day lives, it is not surprising that world leaders have made it an important part of their engagement with the public. Pope Francis issues tweets in nine...

In the age of social media, limitless opportunities have emerged to use this landscape for public diplomacy. A highly capable yet under-utilized platform within this system is Instagram, which encourages user-generated...

Global strategic communications firm Burson-Marsteller, known for their highly-acclaimed annual Twiplomacy report, have expanded their 2016 study to encompass other social media platforms including Instagram, Facebook,...

At the USC Center on Public Diplomacy (CPD) we research and analyze the ways organizations use social media and digital tools. In our efforts and collaborations, we’ve identified some top tactics that can benefit any...