Several years ago I organized a conference designed to encourage those involved in the work of cultural diplomacy – policy makers, practitioners and cultural producers, public diplomacy officers, and academics; who too seldom talk to one another – to generate a shared conversation about what in fact composes this enterprise.

Muscatine, Iowa, is to play host to a special guest on Wednesday, when China’s Vice President Xi Jinping, the nation’s presumed next leader, returns to the small town he first visited as part of a sister-state program more than two decades ago. Mr. Xi’s journey to America’s heartland underscores the importance of the public dimension of U.S-China diplomacy.

In reading through various reports from Davos last week, I couldn’t help but wonder with all that power amassed – over 4500 attendees to include hundreds of heads of state and CEOs – and all the current crises compounding on the world’s stage, might something different result. Would there be any fresh thinking or radical action to come of such a gathering at such an auspicious time in world history.

WASHINGTON --- If you think China and Iran are where the fight for Internet freedom are centered, you may want to reconsider.

According to Bob Boorstin, Google’s Director of Corporate and Policy Communications, the crucial battles today are elsewhere.

“India is number one,” he said, when I asked which country was at the top of his list. Another is Russia, where he said the problem is the corrupt private individuals who may soon hold the Internet for ransom.

"You may soon be paying large fees to mysterious figures,” he predicted, for Internet access there.

Brand USA, a non-profit, public-private partnership, is to launch a global advertising campaign next month, as part of the country’s concerted effort in marketing tourism to the world. As its core mission, the organization, created in 2010, is to “encourage and inspire travelers to explore America’s boundless possibilities.”

One of the most intriguing aspects of public diplomacy involves efforts by various emerging nations to portray themselves as the "next" world power. Just as intriguing is the willingness of American influencers to reinforce the notion that the United States will inevitably be passed by others as a global power.

During the past several years, Chinese audiences have flocked to see American movies such as Kung-Fu Panda, much to the alarm of China’s political leadership, which has recently made clear that it is not inclined to surrender any terrain on the global cultural battleground.

For years, Hosni Mubarak and other Arab leaders relied on a straightforward mantra: “It’s me or the Islamists.” American presidents and other Western leaders shuddered at the word “Islamists” and embraced their thuggish allies. What could be worse than Islamists?

U.S. public diplomacy followed that pattern. Over the years, there was some splendid rhetoric from Condoleezza Rice, Barack Obama, and a few others, but the “public” at which public diplomacy was aimed was always carefully limited to exclude the Islamist community.