Asia Pacific

Spanish Embassy, Cuba

Immigration practitioner Nicholas Dynon explores how visa policies can either boost or threaten a nation's public diplomacy strategy. 

nation branding graphic

Reflections on the conceptual implications of nation branding: how branding a nation develops its soft power advantage

Obama plays ball

For years, the rest of the world has looked to America – either with gratitude or resentment – as the world’s policeman. Now, that 911 call may be rerouted.

As Secretary of State John Kerry has pointed out, “Now more than ever, economic policy is foreign policy.” Rivkin’s appointment to lead the Economic and Business Affairs bureau comes after a long, entrepreneurial career in the entertainment industry, making him the first non-career bilateral ambassador to hold the position. 

2014 marked the ninth annual Summer Institute in Public Diplomacy, ran by the USC Center on Public Diplomacy at the Annenberg School. 

This intensive two-week training program allowed professionals from across the globe to immerse themselves in the growing field of public diplomacy. The Summer Institute equipped students with tools to better understand the role of public diplomacy, analyzed the impact of new communication technologies, and employ innovative approaches for improving the image and impact of their country or organization.

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