2014 marked the ninth annual Summer Institute in Public Diplomacy, ran by the USC Center on Public Diplomacy at the Annenberg School. 

This intensive two-week training program allowed professionals from across the globe to immerse themselves in the growing field of public diplomacy. The Summer Institute equipped students with tools to better understand the role of public diplomacy, analyzed the impact of new communication technologies, and employ innovative approaches for improving the image and impact of their country or organization.

Ambassador Rugh explains how Abu Dhabi's investment in education, medicine, art, and music constitutes a new kind of cultural diplomacy.

Bilawal Bhutto Zardari throws down the gauntlet to the Taliban at the recent cultural festival in Sindh.

Cameron Munter, former U.S. ambassador to Pakistan (2010-2012), discussed the complicated relationship between the United States and Pakistan, as embodied in the most recent period of severe crisis, which included the capture of Osama bin Laden and the latest phase of the Afghan war. He shed light on the role of public diplomacy during these times of crisis.

mer·ce·nary 

noun \mr-s-ner-ē, -ne-rē\

: a soldier who is paid by a foreign country to fight in its army : a soldier who will fight for any group or country that hires him (Merriam-Webster)

Successful public diplomacy is based on providing foreign publics what they need, be it information, a vaccination program, or help in securing economic well-being.

Among the principal assets of U.S. public diplomacy are American values. They are admired around the world, even by many people who dislike American policy. No other political system offers such extensive individual and systemic freedoms as those enumerated in the Bill of Rights. Showcasing and standing up for those freedoms should be at the heart of U.S. public diplomacy.