If public diplomacy (PD) is understudied as a discipline, then even less is known about PD as practiced - or not - by less developed countries (LDCs) and their representatives abroad.

Alex Rodriguez recently wrote an excellent page-one piece in the Los Angeles Times, examining broad distrust among Pakistanis regarding the United States’ plans to expand its well-fortified embassy in Islamabad.

Salman Ahmad, Pakistani rock musician and founder of the popular band Junoon (as well as doctor, author, and film maker) explained last Saturday night to the standing room only crowd in the General Assembly of the United Nations that it was the video which pushed him into action. The video, of two men holding down a teenage girl while another beat her, sent by a friend from Pakistan, prompted Ahmad to fly to Pakistan from New York, his adopted home, to find the answer to the question that was tormenting him: "Which was the real Pakistan?"

In recent years Australia has made great strides in its public diplomacy and has demonstrated a remarkable ability to ‘punch above its weight,’ especially in the realm of international education. As the US international student recruitment became bogged down in visa bureaucracy and post-9/11 paranoia, Australia surged ahead to take up the slack and recruited large numbers of students from Asia especially.

How do you perform public diplomacy effectively in the Age of Drama Queens?

It’s a special challenge if you’re Judith McHale, the State Department’s new Undersecretary for Public Diplomacy, with a special charge to rebuild America’s image in the Muslim world, especially in places such as Pakistan.

One of the mysteries of our day is that American hard power has been so ineffective for so many years in apprehending Al Qaeda leader Osama bin Laden (and his deputy, Ayman al-Zawahiri), leaving the group free to use public diplomacy to speak to Muslim publics — especially to a Pakistani nation that distrusts the United States.