The China Pavilion

CPD Video Conversations: Nation Branding at Expo 2010 Shanghai Expo Shanghai 2010 Media Monitor Report Photographs: Nation Branding at Expo 2010 Shanghai Founded in 1851, World Expo is now a mega global event where...

Chinese Soft Power and Public Diplomacy in the United States by Bilal Zubair (Singapore: Palgrave Macmillan, 2023) is an excellent addition to the growing body of literature exploring US-China relations. The book describes...

Traditionally, countries compete over power, influence and resources. And, when the latter are concerned, usually oil, gas, water and rare earth metals come to mind. There is, however, one resource that stands above all the...

While the interest is only increasing among nations in applying branding practices in promoting tourism, investment and overall country perception, the academic treatment of the subject has been narrow and cursory. In my new...